01 -
Pat the beef chuck roast dry and evenly coat with salt, black pepper, smoked paprika, and ground cumin.
02 -
Distribute sliced onion and minced garlic evenly on the bottom of a slow cooker or Dutch oven.
03 -
Place the seasoned beef atop the aromatics. Pour over beef broth, barbecue sauce, Worcestershire sauce, and evenly sprinkle with brown sugar.
04 -
Cover and cook on low setting in a slow cooker for 8–10 hours, or in a covered Dutch oven at 150°C for 4–5 hours, until the beef is fork-tender and easily shreds.
05 -
Transfer beef to a cutting board and shred using two forks into bite-sized pieces. Return shredded beef to the cooker and blend thoroughly with the cooking juices.
06 -
If desired, arrange sandwich buns cut side up on a baking sheet and toast in a preheated oven or grill until lightly golden.
07 -
Pile generous portions of pulled beef onto bun bases. Top with pickles, coleslaw, or sliced onions as preferred. Place bun tops and serve immediately.